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Coca-Cola Germany Adds 40-50% to Bottom Line

Problem:

  • Centralizing reporting and analytics after merging eight bottlers into one
  • Digitally transforming business operations
  • Effectively engaging retail customers and consumers
  • Data feed was not consistent, and leadership was constantly stuck figuring out how to calibrate the numbers.

Solution:

  • Implemented Salient’s Margin Minder® and Collaborative Intelligence Suite across commercial operations.
  • Created a self-service corporate culture.
  • Leveraged customer insights to improve relations.
  • Armed their sales force as well as management and executive teams with both mobile and browser-based dashboards for standard and dynamic reporting.
  • Empowered employees to interrogate data in order to make the best decision at any point in time using Salient’s software.
  • Leveraged maps of the social and demographic data of territories

Results:

  • Implemented new services with their customers, digitally connecting them to shoppers
  • Empowered better decision-making across the enterprise
  • Rated #1 Value Adding FMCG Company in Germany
  • Increased profits by 40-50%

Download this free case study to learn more about how Coca-Cola Germany uses Salient to improve their decision making.


This year we are adding about 40-50% to our bottom line. I strongly believe that the work we have done with Salient is a key contributor to that growth that we can see and I’m very excited about what’s coming next.