- Centralizing reporting and analytics after merging eight bottlers into one
- Digitally transforming business operations
- Effectively engaging retail customers and consumers
- Data feed was not consistent, and leadership was constantly stuck figuring out how to calibrate the numbers.
- Implemented Salient’s Margin Minder® and Collaborative Intelligence Suite across commercial operations.
- Created a self-service corporate culture.
- Leveraged customer insights to improve relations.
- Armed their sales force as well as management and executive teams with both mobile and browser-based dashboards for standard and dynamic reporting.
- Empowered employees to interrogate data in order to make the best decision at any point in time using Salient’s software.
- Leveraged maps of the social and demographic data of territories
- Implemented new services with their customers, digitally connecting them to shoppers
- Empowered better decision-making across the enterprise
- Rated #1 Value Adding FMCG Company in Germany
- Increased profits by 40-50%