Richie Morgan shows how North State Grocery improves value and grows customer loyalty with Margin Minder, part of Salient’s Retail Analytics Solution.
Richie Morgan, CEO of North State Grocery, showed how an independent grocer in today’s competitive retail landscape can gain a competitive advantage over much larger competitors when you incorporate customer loyalty insights into Margin Minder.
North State Grocery identified $112,703 in lost sales over a 26 week time frame. In just 16 weeks lost sales were increased by $116,138 through efficient promotional planning.
Sales were down $288,492. With Margin Minder, NSG identified the customers that did not return. After promoting to the targeted group from Margin Minder, sales were up +$260,368.
Peet’s Bulk Coffee was in the process of being discontinued. Margin Minder provided North State Grocery with the visibility to narrow the number of letters and coupons being sent out from 5,102 Peet’s Coffee Customers to 421 Peet’s Bulk Coffee Customers.