Track Loyalty Program Results

Margin Minder draws on census and loyalty card information to show if sales results are coming from the customers, territories, or stores that are getting your marketing dollars.

Optional Geo-spatial analytics let you see the facts from many geographical perspectives: all customers at once, by demographics such as income level, gender, ethnic group, by location such as county or zip, or by sales characteristics such as customers whose purchases represent significant profit.

Choose the performance criteria important to you, then instantly map locations that pass or fail. Or drill into specific areas or even individual locations for deeper analysis.